BKNG

Booking Holdings

$158.38

-3.38% Oct 21 close

Consumer DiscretionaryS&P 500 Compare Technicals

1M 3M 6M 1Y 2Y

BKNGSPY

-1.4%

-6.0%

-10.7%

-11.3%

YTD

-25.5%

-24.4%

Live chart

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What they do

Booking Holdings Inc. provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions.

Consumer Cyclical · Travel Services

For information only · Important disclosures

Grades vs sector

Momentum

30th percentile in sector

D+

12-1 return: -19.1%
Percentile within its GICS sector across the S&P 1500.

Growth

71st percentile in sector

Revenue growth (YoY): +8.1%
Percentile within its GICS sector across the S&P 1500.

Value

48th percentile in sector

Forward E/P: 7.6% · EBITDA/EV: 8.2%
Percentile within its GICS sector across the S&P 1500.

Profitability

96th percentile in sector

A+

Profit margin: +25.5% · Return on equity: –
Percentile within its GICS sector across the S&P 1500.

Revisions

Not enough data yet

–

EPS estimate change, 30 days (current FY): –
30-day change in analysts' current-year EPS estimate; graded across covered stocks.

Our models

Not held by any of our 5 live models right now.

Quality Growth

Outside this model's universe or screens

Momentum Top 15

ranked 391 of 499 · 12-month momentum -7.2%

Momentum Blend

Not in the current book

New Highs Growth

Outside this model's universe or screens

Coteau Long Book

Not in the current book

News

More news

What Is Booking Holdings Building That Investors Should Watch?

Trefis · 14h ago

Airbnb vs. Booking: Which Stock Is a Better Buy in 2026?

Nasdaq · Oct 21

What Could Lift Booking Holdings Stock?

Trefis · Oct 20

2 Internet Stocks Worth Your Attention and 1 Facing Headwinds

StockStory · Oct 19

Key stats

52-week range$153.37 – $218.11

Valuation and fundamentals

Valuation & fundamentals

Bottom line

Leans undervalued

Model read-out from the numbers below, not advice. Score +2 (DCF counts double).

▲DCF (base case)above the price by 159%

•Piotroski F-score4/9

▲Net debt / EBITDA0.3x

Discounted cash flow

Bear

$235

+49%

growth 10% · disc. 10.2% · term. 2.0%

Base

$410

+159%

growth 16% · disc. 9.2% · term. 2.5%

Bull

$662

+318%

growth 20% · disc. 8.2% · term. 3.0%

A DCF starts from trailing free cash flow, so it can overstate value if the last 12 months were unusually strong (or weak). Use the bear case or edit the starting cash flow if so.

Reverse DCFfor context, not a signal

Not enough data to run a reverse DCF.

Edit assumptions · recalculates instantly

Your value per share–

Free cash flow = operating cash flow − capital spending, trailing 12 months (TTM to 2026-06-30). Growth default: average of 3-year revenue CAGR and latest revenue growth, capped at 30%. Years 6–10 fade linearly to terminal growth. Discount rate = 4.25% risk-free assumption + beta 1.00 (n/a) × 5% equity premium, kept within 7–13%. Bear: lower growth, +1 pt discount, 2% terminal. Bull: higher growth, −1 pt, 3%.

Multiples vs Consumer Discretionary

P/E (trailing)

sector median 17.7×

–

Forward P/E

sector median 13.4×

–

EV / EBITDA

sector median 11.3×

–

Price / sales

sector median 1.2×

–

Price / book

sector median 2.8×

–

FCF yield

sector median 6.6%

–

Quality & financial health

Gross margin

44.0%

Operating margin

32.9%

FCF margin

33.8%

Net margin

1.9%

Return on equity

–

Return on invested capital

–

Net debt / EBITDA

0.3×

Current ratio

1.1×

Interest cover

8.4×

Cash conversion (OCF/NI)

18.7×

Piotroski F-score 4/9 · last two fiscal years

✓ Positive net income✗ Positive operating cash flow✗ Return on assets improved✗ Cash flow above net income✓ Long-term debt / assets fell✓ Current ratio improved✓ No share dilution✗ Gross margin improved✗ Asset turnover improved

Analysts

No analyst targets available.

Annual history

FY	Revenue	Net income	Free cash flow
2025	$26.9B	–	$9.1B
2024	$23.7B	–	$7.9B
2023	$21.4B	–	$7.0B
2022	$17.1B	–	$6.2B
2021	$11.0B	–	$2.5B
2020	$6.8B	–	$-201.0M

From the company's 10-K filings via SEC XBRL. 3-year revenue CAGR +16.3%.

Earnings

Next report: 2026-11-03 · during market · EPS est 4.49

EstimateActual (beat)Actual (miss)

Report	EPS est	Actual	Surprise
2026-08-04	2.43	2.54	+4.5%
2026-04-28	1.08	1.14	+5.7%
2026-02-18	1.95	1.95	+0.3%
2025-10-28	3.84	3.98	+3.7%
2025-07-29	2.02	2.22	+9.9%
2025-04-29	0.70	0.99	+41.2%
2025-02-20	1.44	1.66	+15.1%
2024-10-30	3.10	3.36	+8.4%

Insider trades

Pisano Paulo

CHIEF HUMAN RESOURCES OFFICER · 2026-10-15

Sell
$244.6K

Pisano Paulo

CHIEF HUMAN RESOURCES OFFICER · 2026-09-15

Sell
$259.5K

Mylod Robert J Jr

Director · 2026-09-01

Sell
$200.0K

Pisano Paulo

CHIEF HUMAN RESOURCES OFFICER · 2026-08-31

Sell
$610.4K

Wittman Vanessa Ames

Director · 2026-08-17

Sell
$79.1K

Millones Peter J